About Ron Giles

Fishing the Cobb River

Ron Giles is an independent website consultant with more than 16 years website consulting experience.
Ron specialises in writing website content with a goal of improving search engine rankings through creating customised Landing Pages.

If you are looking to improve the performance of your website, give Ron a call on 0274 777753 to arrange a free consultation. 
Ron can also run Adwords campaigns and help you with your Social Media presence. Feel free to give him a call to explore how Ron can help you get more business from your website.





Ron’s business background includes 20 years of working for the major corporate, Mair & Company Ltd, the biggest exporter in New Zealand at that time. Ron ended up as Managing Director of Mair Industrial Marketing Ltd, a medium-sized importing and marketing company.

Ron then started his own business, Leather Technology Ltd, supplying machinery to the New Zealand leather processing industry. One of the perks of being in the leather business was a trip to Paris for the World Leather Fair every second year – it was a tough job but someone had to do it!

When the leather manufacturing industry began moving offshore, Ron developed a Business Consultancy, specialising in Business Planning and Strategic Planning, a role he still continues today.

Twenty years ago, Ron started his writing career, penning articles for national fishing magazines. It was natural that he wrote about his greatest passion – troutfishing. Ron has been chasing the elusive trout for 40 years and had always harboured a desire to convey the joys of flyfishing to a wider audience. This writing soon led to Ron’s first book – ‘Hooked on Trout’ published in 2000. That book sold 6500 copies - an impressive first effort as a best seller in NZ is considered to be 3000 copies.

Three more troutfishing books quickly followed and then Ron had the idea to write a book for the one million New Zealand babyboomers as there was no book addressing the critical issues being faced by that generation.

The book, entitled ‘All the f words for Babyboomers’, was published in 2006. Ron has put up a large website to support the book and the experience of running his own Zeald website has been invaluable in helping Ron understand his clients’ website requirements. Ron’s website cracked the Alexa.com top two million worldwide websites after only 3 months - showing Ron does practise what he preaches!

Ron has slotted into the online marketing world as though he has been there from the beginning, thanks to his passion for Internet Marketing and his insistence on the benefits of quality content.

This writing ability was of great benefit to Ron’s website clients. A critical part of the website process is ‘wireframing’ the main pages and Ron’s clients have the bonus of the services of a professional writer to assist them with the copy, content and layout of the all-important major conversion pages.

This has been commented on by clients such as Martin Albrecht, owner of the large website www.goodground.com who said: “I don’t know how we would have got our website together without the help of Ron. Not only did he write 40,000 words for our website but his wireframing ability and his expert Internet knowledge has proven invaluable to us ‘online beginners’. Thanks to Ron, GoodGround Ltd has a great website – one that virtually sells real estate online!”

Ron is married to Sue, an Office Manager and they have two adult children. They have travelled extensively, including six months touring USA in a 19 foot campervan. Ron reckons his next book should be called: ‘19 feet was not enough!’ They managed to survive that 'close encounter’ and still enjoy visiting new countries, including to Spain, Portugal and Alaska in recent years. Next on the agenda is a trip to Cuba and USA.

Ron is a mad keen sportsman having played rugby, cricket, tennis, skiing and golf but now fishing is his main leisure activity.


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Ron showing the ball that gained him a hole in one

His favourite sport was cricket which he played for over 40 years. Ron still misses trundling down those left arm slows (he reckons he actually got one to turn in 1983 but no one has been able to substantiate that claim). This love of the sport led to Ron getting involved in cricket administration at an early age. That eventually resulted in Ron being elected to the inaugural Board of Control of the Auckland Cricket Association – a big achievement for a delegate from a second tier club, as East Coast Bays was in those days.

Ron has a wide range of other interests including theatre, reading, movies, hiking, travel, food & wine - all the good stuff!

Obviously Ron still loves his troutfishing and he continues to pursue this absorbing pastime - but not as often as he would wish. Ron still remembers when he travelled around New Zealand fishing all the best rivers and claiming it as ‘research’ for his books - those were the days ………..

I fish because I love to:

  • because I love the places where trout are found, which are invariably beautiful, and hate the places where crowds of people are found which are invariably ugly
  • because of all the reality television shows, product launch parties, and assorted social posturing that I can escape when fishing
  • because, in a world where most men seem to spend their lives doing things they hate, my fishing is always an endless source of delight and an act of small rebellion
  • because trout do not lie or cheat and cannot be bought or bribed or impressed by power but respond only to quietude and humility and endless patience
  • because I suspect that men are travelling this way for the last time and I don't want to waste the trip
  • because, mercifully, there are no 'In Boxes' on trout waters
  • because only in the woods can I find solitude without loneliness
  • because Merlot out of an old ceramic mug always tastes better by the river
  • and, finally, not because I regard fishing as so terribly important but because I suspect that so many of the other concerns of men are equally unimportant -  and not nearly so much fun!

with apologies to Robert Traver